E-Commerce & Digital Marketing Strategist
Lorella Azoulay
A background spanning luxury hospitality, global e-commerce, digital marketing and entrepreneurship brings a broad perspective on how brands attract, convert and retain customers.
Nine years of experience across strategy, performance and growth include global roles at LVMH, building a business from the ground up and advising brands independently. This combination of corporate, entrepreneurial and consulting experience brings clarity to complex digital challenges, from defining the right strategy to guiding the teams responsible for delivering it.
French-American · Glion graduate
Europe · United States · Middle East · Asia
Luxury · E-commerce · Hospitality · Premium consumer brands
E-commerce · Digital marketing · Go-to-market · CRM & retention
Data-led strategy · AI-enabled workflows · Human judgment
French · English
Experience
From hospitality to e-commerce, then beyond.
My career started in luxury hospitality, where I learned the value of customer experience first-hand. I then moved into digital marketing and e-commerce at LVMH, working across acquisition, CRM, UX, performance and international growth.
I later co-founded an e-commerce business, taking an idea through positioning, financial planning and go-to-market strategy. Today, I bring those perspectives together as an independent consultant, working across e-commerce, digital marketing, market entry and retention.