What I offer
Services
Four areas of work, with one goal: turning digital into meaningful business growth. Most engagements start with a specific challenge and evolve from there: an e-commerce audit that uncovers conversion opportunities, or a campaign review that becomes a broader go-to-market strategy.
E-Commerce Strategy & Performance
A data-led audit of your platform, UX and conversion funnel: where visitors drop off, what's getting in the way, and which fixes can have the greatest impact on revenue.
What you receive
- Funnel diagnostic with key drop-off points and revenue impact
- Prioritised roadmap, sequenced by value and effort
- UX and development brief ready for your team to implement
- A/B testing plan with clear success criteria
Best for
Brands with healthy traffic that isn't converting, or preparing for a replatform where getting the priorities and sequence right matters from the start.
Digital Marketing Strategy
Campaign analysis, audience strategy and channel mix, focused on improving ROAS and cutting the spend that isn't earning.
What you receive
- Channel and budget allocation with ROAS targets by channel
- Audience segmentation and targeting recommendations
- Campaign strategy and priorities by season and market
- Agency brief, KPIs and review process
Best for
Teams whose paid spend is growing faster than revenue, or who can't yet see which channels are paying for themselves.
Go-to-Market Strategy
Market entry, positioning and multi-channel launch strategy for brands expanding into new markets or launching new offers.
What you receive
- Market entry plan with clear phases and priorities
- Positioning and messaging tailored to the new audience
- Channel strategy and launch calendar
- Agency and partner briefs for execution
Best for
Brands entering Europe, the US, the Middle East or Asia for the first time, or launching a new product or line that needs its own positioning.
Conversion & CRM Optimisation
Retention and CRM strategy focused on why customers churn and what can bring them back. Segmentation and lifecycle strategy are defined upfront, with clear direction for CRM teams or agencies through delivery.
What you receive
- Retention audit identifying where and when customers churn
- Customer segmentation, including predictive segmentation
- Lifecycle and automated flow architecture
- CRM roadmap, KPIs and guidance for your team or agency
Best For
Brands that acquire customers successfully but struggle to convert them into repeat buyers.
Engagement models
Three ways to work together.
A focused diagnostic across your digital ecosystem, delivered as a prioritised roadmap your team can take forward.
Defined scope, clear deliverables, fixed timeline. Ideal for a replatform, market launch or strategic initiative with a clear deadline.
Ongoing strategic guidance and performance oversight, giving you senior digital leadership without the need for a full-time hire.
Embedded, not bolted on
AI, applied with purpose.
Used where it adds value, from research and analysis to SEO, GEO, content and performance. AI accelerates analysis, expands what can be explored and helps identify patterns at scale, while strategy, judgment and decision-making remain human.